WELL WORDS
The path to better healthcare marketing
PORTFOLIO
We love our clients
As a potential client, you'll be pleased that we take your confidentiality seriously. We don't just sign those NDAs -- we stick to them. So we know you will understand why we can't tell you the names of some of our biggest clients. Others don't mind, so they're listed here.

  • Several leading marketing agencies including Digitas Health and Wunderman
  • 9 top global pharma companies
  • An Ivy League university medical system
  • A leader in infant nutrition
  • A major publishing company
  • Teach For America
  • Nutrisystem
  • Collaborative Medical Technology Corp., a telemedicine innovator
  • + many more

Ask us and we can share more details about the projects with the brands removed. 
A Pharma CRM Campaign
Content strategy for a CRM program that included:
  • A bridge communications program to fill a gap until launch 
  • 30 email newsletters with customized content for 8 audience segments 
  • 21 website articles

Client support
  • Presentations about the CRM concepts, structure and detailed plan
  • Maintaining content plan documentation as changes were made by the client

Project Management
  • Creative briefs
  • Managing content development and internal approval routing for on-time delivery
  
A Medical Institution Branding + Content
The rebranding and website relaunch for an Ivy League Medical School and Research Institution with 20 departments and multiple locations
    
Branding
  • Brand guidelines and key templates to create a cohesive experience
  • Visual style including the logo (wordmark), palette and typography 
  • Materials including the letterhead, business cards, brochures and more

Content strategy
  • Content strategy research including stakeholder interviews, analytics review, and audit of existing materials across over 20 departments
  • Content strategy and content team structure recommendations

Content prototypes
  • Content samples across written, visual, and video formats to hone voice
 
Collaborative Medical Technology Corp
The site re-launch for an innovative a cloud-based telemedicine platform
    
Branding
  • Brand positioning and messaging
  • Color palette (“hospital scrubs”) for their suite of product logos
  • Updated LinkedIn copy and graphics
  • Guidelines for the brand voice, copy and graphics for the site re-launch
      
Marketing strategy
  • Worked with the CEO and team to establish feasible marketing goals
  • Developed guidelines and a schedule
      
Content strategy and development
  • Developed all the content for the site re-launch, including the blog, case studies, press releases and social media (LinkedIn)
      
 
Nutrisystem
Refresh of all content included in the first box received by new customers    
  
Content strategy 
  • Optimized performance by refreshing materials to be more user-friendly and accessible. Replaced dense, clinical materials with engaging pieces
  • Created plan to serve 8 new user segments
  • Planned for enhanced usability with sizes and formats 

Content development
  • 8 quick start guides
  • 8 daily tracker booklets
  • a magazine
  • a dining out guide

Client management
  • Client presentations to explain the concepts, structure, detailed plan, etc.

Print production
  • Layouts, image selection and print-ready files for all pieces

Top 3 Pharma Company 
Content for the branded website of a mature arthritis medication that was revamping their CRM program.     
  
Content strategy 
  • Strategy to optimize site content with 50+ assets across 6 topic categories
  • Procured content partnerships from the Arthritis Foundation, CDC, and NIH  

Content development
  • Brought in 50+ top quality content pieces at 1/3 of the anticipated cost
  • Edited partner content and the brand's existing content to fit into the new site strategy and obtain regulatory approval 
  • Created a comprehensive content workflow and schedule

Client management
  • Worked with client to develop buy-in from the regulatory team to the use of external content 
  •  Client presented our work in an annual review of marketing process and successes as a “new approach” to be copied across other brands
More samples 
We'll keep adding portfolio items to our website as time permits. We have so many to share. We find the best approach is to show you the specific samples that match your target.

Get in touch. We'd love the chance to show you what we can do.
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